Now THIS Is A Way to Fundraise!
The lovely folks over at i&D media sent me a Christmas card. Only this card was different than all of the others I have received this season. This card challenged me to "doodle to donate." It also included a cute teeny little set of miniature colored pencils (as seen below):
Seeing the little colored pencils was impressive but not nearly as impressive as what came next:
So here I am... debating what setting to put my lovely little snowman in. I haven't seen a more creative way to fundraise in a while. It's a simple way but so thoughtful! Kudos to i&D for thinking of this effort as well as being so generous. More companies should take notes from them. This my friends is a way for that increasingly popular thing called "Word of Mouth Marketing" to work successfully for you and/or your brand.
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